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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Digital Marketing Suggestions for Companies

Digital Marketing Suggestions for Companies
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Author(s): Oya Eru (Bolu Abant Izzet Baysal University, Turkey)
Copyright: 2020
Pages: 22
Source title: Business Management and Communication Perspectives in Industry 4.0
Source Author(s)/Editor(s): Ayşegül Özbebek Tunç (Istanbul University, Turkey) and Pınar Aslan (Bursa Technical University, Turkey)
DOI: 10.4018/978-1-5225-9416-1.ch006


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The use of the internet in the business world, changes in communication technologies, digitalization in business processes, and adapting Industry 4.0 require enterprises to keep up with this transformation. Digitalization of enterprises will affect all processes of enterprises from production processes to accounting activities, from financial activities to marketing activities. Businesses that want to step into the digital world in Industry 4.0 should first determine their basic goals and strategies. With the transition to Industry 4.0, the price and promotional activities in manufacturing processes, supply chain, and distribution systems make it inevitable for businesses to adapt their marketing activities to the digital environment and Industry 4.0. This chapter includes strategies that can be used for digital marketing strategies for businesses.

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