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Digital Social Networks From a Social Capital Perspective
Abstract
Digital social networking (DSN) sites such as Facebook, Twitter, LinkedIn, have brought about changes in the way people communicate, interact, and affected human lifestyle across the world. The phenomenon has permeated geographical and cultural boundaries, disregarded age and gender barriers, diffused social and economic strata, and transgressed linguistic and ethnic boundaries. Such widespread and intense impact of technology on human life is unprecedented in human history triggers academic interest in the phenomenon. The unique opportunities offered by digitization of social networking, the novel capabilities of information dissemination and foraging on DSN sites, along with widespread adoption necessitates theoretical interpretation of antecedents and consequences of DSN adoption. In this chapter, the authors offer a social capital perspective of DSN adoption.
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