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Digital Transformation in the Digital World the Metaverse: The New Era on the Internet
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Author(s): Aslı Diyadin Lenger (Istanbul Gelişim University, Turkey)
Copyright: 2022
Pages: 19
Source title:
Handbook of Research on Digital Transformation Management and Tools
Source Author(s)/Editor(s): Richard Pettinger (University College London, UK), Brij B. Gupta (Asia University, Taichung, Taiwan & Lebanese American University, Beirut, Lebanon), Alexandru Roja (Babeș-Bolyai University, Cluj-Napoca, Romania)and Diana Cozmiuc (Ioan Slavici University, Timisoara, Romania)
DOI: 10.4018/978-1-7998-9764-4.ch009
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Abstract
In this chapter, the author tries to explain the metaverse and identify factors affecting it. The factors were identified as business models, healthcare, leisure activities and social life, economy, ownership, education, freedom or ethic, and art. Each of these creations were affected by the metaverse, and they will be the backbone of building the metaverse. Metaverse is a new phenomenon which is changing the whole digital and physical environment in a very near time. With this respect, the author builds a frame of how the metaverse changes the world. The findings suggested that the economy, marketing, businesses model, and individuals' lives will change dramatically.
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