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Digitized Public Administration: Using Gamification to Introduce Innovation

Digitized Public Administration: Using Gamification to Introduce Innovation
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Author(s): Stefan Piasecki (FHöV NRW, Germany)
Copyright: 2020
Pages: 25
Source title: Business Management and Communication Perspectives in Industry 4.0
Source Author(s)/Editor(s): Ayşegül Özbebek Tunç (Istanbul University, Turkey)and Pınar Aslan (Bursa Technical University, Turkey)
DOI: 10.4018/978-1-5225-9416-1.ch013

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Abstract

Digitization affects all areas of modern societies. It influences education, industrial production, workplaces, and of course, leisure activities. Its impact can be witnessed in communication, workflow organization, and many other fields. International companies have been the forerunners of digitization efforts, but recently, public administration in Germany has caught up on the development. Being bound to laws and political guidance, public administrations are less flexible to adapt to new changes than privately held companies. Public administration is engaged in a constant fight for the best employees since payment is often lower for comparable work in private economy. Still, citizens expect a level of service and engagement they have learned to know from privately owned businesses. Public administration needs to motivate its employees just like companies have to. To do this, different strategies have been suggested. This chapter attempts to highlight common challenges and possible benefits of using gamification techniques in enhancing motivation in public administration.

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