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Digitizing Library Outreach: Leveraging Bluetooth Beacons and Mobile Applications to Expand Library Outreach

Digitizing Library Outreach: Leveraging Bluetooth Beacons and Mobile Applications to Expand Library Outreach
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Author(s): Somaly Kim Wu (University of North Carolina at Charlotte, USA), Marc Bess (University of North Carolina Charlotte, USA) and Bob R. Price (University of North Carolina Charlotte, USA)
Copyright: 2018
Pages: 11
Source title: Digitizing the Modern Library and the Transition From Print to Electronic
Source Author(s)/Editor(s): Raj Kumar Bhardwaj (St. Stephen's College, University of Delhi, India)
DOI: 10.4018/978-1-5225-2119-8.ch008

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Abstract

As technologies change, library outreach must similarly evolve to better meet the needs and expectations of library users. Mobile device ownership has steadily increased among all demographics over the past several years in the United States, but particularly among college students. This trend provides libraries with new avenues for outreach. Lack of awareness and access may complicate students' ability to use the information, resources, and services necessary for academic success. Libraries must leverage new technologies and tools, such as Bluetooth beacons and smartphone applications, to increase awareness of resources and services. Rather than relying on solely word-of-mouth outreach methods to increase awareness of resources and services, academic libraries can experiment with marketing technologies that reach users directly through their mobile devices. The ubiquity of mobile devices can make it easier for libraries to serve their users and empower students to become more independent as they seek, analyze, and synthesize information.

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