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Doing Applied Organizational Communication Research: Bridging a Gap Between Our and Managers' Understandings of Organization and Communication

Doing Applied Organizational Communication Research: Bridging a Gap Between Our and Managers' Understandings of Organization and Communication
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Author(s): Jody Jahn (University of Colorado – Boulder, USA)
Copyright: 2018
Pages: 14
Source title: Transformative Practice and Research in Organizational Communication
Source Author(s)/Editor(s): Philip J. Salem (Texas State University, USA) and Erik Timmerman (University of Wisconsin, USA)
DOI: 10.4018/978-1-5225-2823-4.ch013

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Abstract

Over the past several decades, organizational communication has embraced rich theoretical understandings for organization, communication and the interface between the two. Yet, as our theories have become richer and more complex, they have also become increasingly difficult to “sell” to applied audiences that often assume a “transmission” model of communication. This chapter describes challenges I have faced while applying organizational communication theory to issues related to wildland firefighter safety. I propose that a key challenge of applied organizational communication research is transforming what it means for organizational managers to think communicatively. This requires uncovering the organization's research engagement history and trajectory, encountering and working with organization members' assumptions about organization and communication, and identifying and working with pivot points that can help organization members approach problems using communication lenses.

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