Doing Good Doing Well: Discussion of CSR in the Pulp and Paper Industry in the Asian Context

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Author(s): Dieu Hack-Polay (University of Lincoln, UK)and Haiyan Qiu (SICEM SAGA, Italy)
Copyright: 2017
Pages: 15
Source title: Comparative Perspectives on Global Corporate Social Responsibility
Source Author(s)/Editor(s): Dima Jamali (American University of Beirut, Lebanon)
DOI: 10.4018/978-1-5225-0720-8.ch011

Keywords: Business Science Reference / Ethics & Law / Global Business / Security & Forensics

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Abstract

Corporate social responsibility (CSR) involves multi-faceted concerns and interested parties. The theoretical paper argues that pursuing CSR policies creates value for sustainable economic prosperity for the pulp and paper sector. The pulp and paper industry is one of the largest industrial sectors worldwide and plays a critical role in global development. As the fourth largest energy user and CO2 emitter, the industry is subject to the vicissitudes of global society and environment. Irresponsible pulp and paper operations are now shunned by various stakeholders, which ultimately affect their economic bottom lines. Sustainable operations bring continuity and competitiveness along with innovation, efficiency and social recognition to the industry. Using the criteria of the triple-bottom-line theory (economic, environmental and social), this paper demonstrates that a strong CSR framework and proactive initiatives add value to the pulp and paper business.

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Doing Good Doing Well: Discussion of CSR in the Pulp and Paper Industry in the Asian Context

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