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DSS for Web Mining Using Recommendation System

DSS for Web Mining Using Recommendation System
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Author(s): Varaprasad Rao M (Anurag Group of Institutions, India)and Vishnu Murthy G (Anurag Group of Institutions, India)
Copyright: 2017
Pages: 13
Source title: Web Data Mining and the Development of Knowledge-Based Decision Support Systems
Source Author(s)/Editor(s): G. Sreedhar (Rashtriya Sanskrit Vidyapeetha (Deemed University), India)
DOI: 10.4018/978-1-5225-1877-8.ch003

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Abstract

Decision Supports Systems (DSS) are computer-based information systems designed to help managers to select one of the many alternative solutions to a problem. A DSS is an interactive computer based information system with an organized collection of models, people, procedures, software, databases, telecommunication, and devices, which helps decision makers to solve unstructured or semi-structured business problems. Web mining is the application of data mining techniques to discover patterns from the World Wide Web. Web mining can be divided into three different types – Web usage mining, Web content mining and Web structure mining. Recommender systems (RS) aim to capture the user behavior by suggesting/recommending users with relevant items or services that they find interesting in. Recommender systems have gained prominence in the field of information technology, e-commerce, etc., by inferring personalized recommendations by effectively pruning from a universal set of choices that directed users to identify content of interest.

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