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Dynamic Modeling of Balanced Scorecard: In a Telecommunications Company

Dynamic Modeling of Balanced Scorecard: In a Telecommunications Company
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Author(s): Esmail Mostafavi (Telecommunication Company of Iran, Iran)
Copyright: 2019
Pages: 18
Source title: Private Sector Innovations and Technological Growth in the MENA Region
Source Author(s)/Editor(s): Maryam Ebrahimi (Azad University, Iran)
DOI: 10.4018/978-1-5225-7086-8.ch006

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Abstract

This chapter aims to use system dynamic (SD) methodology for the implementation of a balanced scorecard (BSC) model in Tehran Telecommunication Company-Data Network. The value of this chapter at first is related to the application of SD in a BSC which overcomes the limitations of BSC such as ignoring time dimension and causal loop, lack of integration between strategic and operational levels, and wider view to consider competitors and supplier contributions. It provides a causal loop diagram of the system and dynamic modeling for each perspective of the BSC that can be applied for the purpose of policymaking. The chapter is based on a case study of Tehran Telecommunication Company-Data Network, which is a service-based company. Thus, it provides knowledge and information for academicians and practitioners of BSC and SD to implement SD based on a BSC in companies, especially service-based firms.

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