E-Commerce Models, Players, and Its Future

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Author(s): Liguo Yu (Indiana University – South Bend, USA)
Copyright: 2019
Pages: 12
Source title: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7766-9.ch015

Keywords: Business & Management / Business Science Reference / Entrepreneurship & Innovation / Marketing

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Abstract

This chapter describes e-commerce, a trading business built on top of the internet. Different e-commerce models, such as B2B, B2C, C2C, and their major players are described. E-commerce companies like Amazon and Alibaba are used to explain the effect of e-commerce on the economy, society, and beyond. GMV, MAU, market capitalization, and other business data are presented and analyzed. Influential factors, such as user retention, government policy, payment method, and logistics, are also discussed. Finally, the emerging e-commerce model, emerging e-commerce market, and the future of e-commerce are illustrated.

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E-Commerce Models, Players, and Its Future

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