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E-Commerce
Abstract
There are many ways for a small business to interact with current or potential customers. E-commerce represents the most current communications channel which is supported by leading edge technology in the form of the Internet. The communication between a business and customer is referred to as Business to Customer (B2C). This communication may occur at various levels of interaction. At a very basic level a business web site may simply present a description of its products and services in the form of an electronic catalogue. More sophisticated E-commerce applications will conduct sales and provide follow-up services for customers. The advantages of implementing E-commerce outweigh the disadvantages. However, small business adoption may be restricted due to limitations of resources such as time, skills, and finances. The focus of this chapter is Business to Consumer (B2C). As a small business matures it will tend to incorporate more sophisticated aspects of E-commerce and pass through four stages – Presence, Portals, Transactions Integration, and Enterprises Integration.
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