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E-Entrepreneurial Intention of Business Students: E-Entrepreneurial Intentions Through EAO model

E-Entrepreneurial Intention of Business Students: E-Entrepreneurial Intentions Through EAO model
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Author(s): Hira Batool (Xidian University, China)and Kalim Ullah (Xidian University, China)
Copyright: 2019
Pages: 41
Source title: Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Source Author(s)/Editor(s): Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Évora, Portugal)and Pedro Isaías (University of Queensland, Australia)
DOI: 10.4018/978-1-5225-6307-5.ch002

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Abstract

The market statistics have shown that business graduates are increasing day by day and on the other hand, their interest toward 3G and 4G is rising as well. By observing the current trend, the authors of this chapter tried to merge the business studies effect with the interest of online businesses, thus, the business graduates can create the bundle of job opportunities in the market. The purpose of this chapter is to explore the entrepreneurial attitude model (EAO) in predicting business intentions of the students. The data was collected from the top business schools. The results showed that EAO model can work for creating business intentions among business graduates.

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