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East vs. West Approaches to Reporting Corporate Sustainability Strategies to the World: Corporate Sustainability Reporting: East vs. West
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Author(s): Jensena Kaplan (Loyola Marymount University, USA)and Ivan Montiel (Baruch College - City University of New York, USA)
Copyright: 2017
Pages: 20
Source title:
Comparative Perspectives on Global Corporate Social Responsibility
Source Author(s)/Editor(s): Dima Jamali (American University of Beirut, Lebanon)
DOI: 10.4018/978-1-5225-0720-8.ch003
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Abstract
This chapter applies Hofstede's cultural dimensions to compare how companies located in Western and Eastern regions present their corporate sustainability strategies to their stakeholders. We compare ten pairs of West-East companies and find that differences in the corporate sustainability strategies they report can be related to geo-political and socio-cultural differences as described by Hofstede. Our findings can serve as a tool for companies in both regions to gain a better understanding about which sustainability initiatives are of more concern, depending on the region they operate.
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