The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Effect of Online Second-Hand Shopping Experience on Repurchase Intention: Evidence From Indian Shoppers
Abstract
Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.
Related Content
|
Maxim Shatkin.
© 2022.
24 pages.
|
|
Alexandre Borba Da Silveira, Norberto Hoppen, Patricia Kinast De Camillis.
© 2022.
26 pages.
|
|
Shouheng Sun, Dafei Yang, Xue Yan.
© 2022.
29 pages.
|
|
Joan Torrent-Sellens, Pilar Ficapal-Cusí, Myriam Ertz.
© 2022.
23 pages.
|
|
Émilie Boily.
© 2022.
24 pages.
|
|
Catherine Anne Armstrong Soule, Sara Hanson.
© 2022.
24 pages.
|
|
Claudia E. Henninger, Eri Amasawa, Taylor Brydges, Felix M. Piontek.
© 2022.
23 pages.
|
|
|