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Effect of Online Second-Hand Shopping Experience on Repurchase Intention: Evidence From Indian Shoppers

Effect of Online Second-Hand Shopping Experience on Repurchase Intention: Evidence From Indian Shoppers
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Author(s): Murali Swapana (VIT Business School, Vellore Institute of Technology (VIT), Vellore, India) and Chandrasekaran Padmavathy (VIT Business School, Vellore Institute of Technology (VIT), Vellore, India)
Copyright: 2021
Pages: 14
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch081

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Abstract

Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.

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