Effectively Communicating With Group Decision Support Systems Using Information Theory

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Author(s): Jamie S. Switzer (Colorado State University, USA)and Ralph V. Switzer (Colorado State University, USA)
Copyright: 2019
Pages: 13
Source title: Advanced Methodologies and Technologies in Business Operations and Management
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7362-3.ch049

Keywords: Business & Management / Business & Organizational Research / Business Science Reference / Operations and Service Management

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Abstract

This chapter describes the results from a case study using information theory to examine the effectiveness of communicating using group decision support system (GDSS) technology. At its most basic level, information theory provides the means to measure the efficiency of communication systems. Using information theory as the theoretical foundation, this chapter examines how the use of GDSS facilitated computer-mediated communication (CMC) for one particular business with respect to entropy, redundancy, and noise, which are key components in information theory.

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Effectively Communicating With Group Decision Support Systems Using Information Theory

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