Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations
Search IRMA Research
Research IRM
Open Access
IRMA Journals
IRM Books
Proceedings
Membership
The
IRMA
Community
Calls for Papers
Online Symposium
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
Library Science
Information Systems
Multimedia IS
Business Management
Environmental IS
Computer Science
Electronic Commerce
Public Administration
Education
Healthcare
Effects of Internet on Tourism Marketing: An Empirical Analysis About Online Tourism
View Sample PDF
Author(s):
Nihan Garipağaoğlu Uğur (İstanbul Medeniyet Üniversitesi, Turkey)
Copyright:
2020
Pages:
29
Source title:
Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Source Author(s)/Editor(s):
Yurdagül Meral
(İstanbul Medipol University, Turkey)
DOI:
10.4018/978-1-7998-0035-4.ch003
Keywords:
Business & Management
/
Business Science Reference
/
E-Business
/
E-Commerce
Purchase
View
Effects of Internet on Tourism Marketing: An Empirical Analysis About Online Tourism
on the publisher's website for pricing and purchasing information.
Abstract
The purpose of this study is to search for the difference between traditional marketing and electronic marketing on tourism. The data is based on empirical researches and literature reviews. The study is based on descriptive analysis. An overview of this study indicates that hotels and mostly visitors prefer to use an online reservation system and online travel agencies. This study provides tourism suppliers with ways to use electronic marketing and communication with visitors. Also, tourism suppliers are able to prepare marketing strategies based on visitor choice to use while travel planning.
Related Content
The Role of E-HRM Practices on Digital Era
Nurten Polat Dede. © 2020. 20 pages.
SERVQUAL-Based Performance Analysis of Agricultural Financing in E-Banking Industry: An Evaluation by IT2 Fuzzy Decision-Making Model
Serhat Yüksel, Hasan Dinçer. © 2020. 21 pages.
Effects of Internet on Tourism Marketing: An Empirical Analysis About Online Tourism
Nihan Garipağaoğlu Uğur. © 2020. 29 pages.
An Empirical Study on the Relationship Between Economic Growth and E-Commerce
Asuman Koc Yurtkur, Bersu Bahtiyar. © 2020. 16 pages.
Examination of the Extent and Effects of Strategic Management on E-Commerce Companies
Zafer Adiguzel. © 2020. 27 pages.
Electronic Payment Systems in Electronic Commerce
Rana Atabay Kuscu, Yasemin Cicekcisoy, Umit Bozoklu. © 2020. 26 pages.
Electronic Trade and Electronic Presentation of Export Documents in Documentary Credits
Yurdagül Meral. © 2020. 16 pages.
IRMA
Offers Over
2,500
Full Text
Open Access Research
Papers for Free Download
Click to Start Searching
Free IRM Research!
IRMA Sponsors
About Us
|
Contact
|
Sitemap
|
Legal
|
Policies
Copyright ©2021, Information Resources Management Association. 701 East Chocolate Avenue, Hershey, PA 17033.