Effects of Internet on Tourism Marketing: An Empirical Analysis About Online Tourism

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Author(s): Nihan Garipağaoğlu Uğur (İstanbul Medeniyet Üniversitesi, Turkey)
Copyright: 2020
Pages: 29
Source title: Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Source Author(s)/Editor(s): Yurdagül Meral (İstanbul Medipol University, Turkey)
DOI: 10.4018/978-1-7998-0035-4.ch003

Keywords: Business & Management / Business Science Reference / E-Business / E-Commerce

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Abstract

The purpose of this study is to search for the difference between traditional marketing and electronic marketing on tourism. The data is based on empirical researches and literature reviews. The study is based on descriptive analysis. An overview of this study indicates that hotels and mostly visitors prefer to use an online reservation system and online travel agencies. This study provides tourism suppliers with ways to use electronic marketing and communication with visitors. Also, tourism suppliers are able to prepare marketing strategies based on visitor choice to use while travel planning.

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Effects of Internet on Tourism Marketing: An Empirical Analysis About Online Tourism

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