Electronic Commerce and Decision Support Systems: Theories and Applications

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Author(s): Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: 2021
Pages: 19
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch032

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

Electronic Commerce (e-commerce) is an advanced online business tool that allows many companies to launch their websites and helps customers search their specific products shown on the websites. Decision Support Systems (DSSs) are computerized tools designed to facilitate strategic decision making. With the support of data mining and business intelligence methods, DSSs can effectively increase the performance of decision making and can present a sophisticated method of managerial thinking in a timely and effective manner toward gaining competitive advantage. The chapter argues that utilizing e-commerce and DSSs has the potential to enhance business performance and reach strategic goals in modern business.

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Electronic Commerce and Decision Support Systems: Theories and Applications

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