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End-Users’ Acceptance of Biometrics Authentication to Secure E-Commerce within the Context of Saudi Culture: Applying the UTAUT Model

End-Users’ Acceptance of Biometrics Authentication to Secure E-Commerce within the Context of Saudi Culture: Applying the UTAUT Model
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Author(s): Fahad AL Harby (University of Bradford, UK), Rami Qahwaji (University of Bradford, UK) and Mumtaz Kamala (University of Bradford, UK)
Copyright: 2012
Pages: 22
Source title: Globalization, Technology Diffusion and Gender Disparity: Social Impacts of ICTs
Source Author(s)/Editor(s): Rekha Pande (University of Hyderabad, India) and Theo van der Weide (Radboud University Nijmegen, The Netherlands)
DOI: 10.4018/978-1-4666-0020-1.ch019

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Abstract

This book study presents recent findings from an ongoing cross-cultural study exploring the acceptance of a new security method based on biometrics authentication systems to be applied to an e-commerce application within the context of Saudi culture. The aim of the study was to explore factors affecting users’ acceptance of biometrics authentication system. The authors conducted a large scale experiment of 306 Saudis using a login fingerprint system and examined a proposed conceptual framework based on the Unified Theory of Acceptance and Use of Technology (UTAUT) with moderating variables. The findings from Structural Equation Modeling (SEM) analysis indicate that education levels are significant moderating factors, while gender and age do not record as significant. The findings of this study propose the need to take cultural background and disposition into consideration when applying biometrics technology.

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