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Engagement Design: Toward a Holistic Model for Digital Communication Design
Abstract
Evolutions in digital communications since the beginning of the century require information designers to think about the possibilities that digital technologies present and the boundaries they allow communicators to appropriately bend or even subvert. Arguing for a more holistic and humanistic approach to digital communications, this chapter approaches the subject with a proposed theory for “engagement design,” a design process that integrates the expedience of usability, utility, and cognition with human experience, rhetoric, and emotion.
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