Engaging Alumni in Branding, Admissions, and Recruitment

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Author(s): Ankit Bansal (S. P. Jain School of Global Management, India)
Copyright: 2019
Pages: 15
Source title: New Age Admissions Strategies in Business Schools
Source Author(s)/Editor(s): Shalini Kalia (S.P. Jain School of Global Management, India)and Lubna Nafees (Appalachian State University, USA)
DOI: 10.4018/978-1-5225-9073-6.ch017

Keywords: Business Education / Business Science Reference / Education / Higher Education

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Abstract

With the ever-evolving nature of education, the functioning of a b-school and an alma mater's role in it has witnessed considerable change. B-schools today go beyond once in a while alumni get-togethers to include alumni in important decision making. The chapter examines various avenues through which a b-school leverages its alumni network specifically in its branding, admissions, and student placement efforts. Using alumni reaps benefits for the students and the schools in terms of a better connection with the school as well as the external environment. Continued association with the school has also proved to be an added advantage to an alumnus and his profile.

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