Entrepreneurship Concept, Theories, and New Approaches

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Author(s): José Manuel Saiz-Alvarez (Tecnologico de Monterrey, Mexico, & Nebrija University, Spain)and Martín García-Vaquero (Nebrija University, Spain)
Copyright: 2019
Pages: 14
Source title: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7766-9.ch036

Keywords: Business & Management / Business Science Reference / Entrepreneurship & Innovation / Marketing

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Abstract

This chapter deals with the concept and theories of entrepreneurship that can be defined as the type of business strategy focused on the creation of new business ideas, jobs, social wealth, and profit by optimizing the use of productive and commercial resources. Neoclassical and new Keynesian theories are briefly analyzed in the chapter, as well as psychological-based and modern theories, including the jack-of-all trades theory, o-ring theory, resources- and capabilities-based theory, and theory of the optimal triangle. The chapter finishes with the necessity of also including both social and solidarity-based entrepreneurship strategies, alongside the traditional classification made on this concept.

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