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Evaluating Business Performance Using Data Envelopment Analysis and Grey Relational Analysis

Evaluating Business Performance Using Data Envelopment Analysis and Grey Relational Analysis
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Author(s): Tihana Škrinjarić (University of Zagreb, Croatia) and Boško Šego (University of Zagreb, Croatia)
Copyright: 2021
Pages: 34
Source title: Handbook of Research on Engineering, Business, and Healthcare Applications of Data Science and Analytics
Source Author(s)/Editor(s): Bhushan Patil (Independent Researcher, India) and Manisha Vohra (Independent Researcher, India)
DOI: 10.4018/978-1-7998-3053-5.ch007

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Abstract

Financial ratios are used in a variety of ways today. Empirical research is getting bigger, with a special focus on predicting business failure, the strength of a company, investment decision making, etc. This chapter focuses on two methodologies suitable to deal with many data to evaluate business performance. They are data envelopment analysis and grey relational analysis. The empirical part of the chapter conducts an empirical analysis with the aforementioned two approaches. Firms are ranked based on their performances and detailed interpretations are obtained so that managers within businesses can get useful information on how to utilize such an approach to modelling. This study implicates that using the two mentioned approaches can be useful when making investment decisions based on many data available for the decision maker. This is due to the methodology being suitable to handle big data and correctly quantifying the overall financial performance of a company.

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