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Evaluation of Situations Causing Split of Attention in Multimedia Learning Environments via Eye-Tracking Method

Evaluation of Situations Causing Split of Attention in Multimedia Learning Environments via Eye-Tracking Method
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Author(s): Duygu Mutlu-Bayraktar (Istanbul University, Turkey) and Servet Bayram (Marmara University, Turkey)
Copyright: 2018
Pages: 25
Source title: Digital Multimedia: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3822-6.ch018

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Abstract

In this chapter, situations that can cause split of attention in multimedia environments were determined via eye tracking method. Fixation numbers, heat maps and area of interest of learners were analyzed. As a result of these analyses, design suggestions were determined for multimedia environments to provide focusing attention to content without split attention effect. Visual and auditory resources should be provided simultaneously. Visual information should be supported with auditory expression instead of texts. Images such as videos, pictures and texts should not be presented on the same screen. Texts provided with pictures should be presented via integration to each other instead of separate presentation of text and picture. Texts provided with videos should be presented via integration to each other instead of separate presentation of text and video. Images should be given via marking important points on images to increase attention.

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