Factors Shaping the Patterns of Online Shopping Behavior

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Author(s): Fahima Khanam (BSMR Aviation and Aerospace University, Bangladesh), Mahmud Ullah (Department of Marketing, University of Dhaka, Bangladesh)and Muhammad Omar Al-Zadid (Carson College of Business, Washington State University, USA)
Copyright: 2023
Pages: 16
Source title: Encyclopedia of Data Science and Machine Learning
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-7998-9220-5.ch065

Keywords: Data Analysis and Statistics / Information Science Reference / Knowledge Management and Library Science / Machine Learning

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Abstract

The rapid growth of online shopping in almost each of the countries around the world has generated lots of interest among the academicians and marketing professionals to search for up-to-date research-based knowledge on shopping behavioral patterns of the online shoppers to help the decision makers make data-based marketing decisions. The behavioral patterns of the online shoppers among the different countries in the world certainly differ a lot. Apparently, digital divide may be blamed as the main culprit for it, but these differences are there not only because of the nuances of the digital phenomena. There are many other social, cultural, technological, technical, economic, political, legal, educational, religious, etc. factors as well. The article explores the most influential factors, and a number of other factors too, to contribute new contents to the existing literature. It provides some useful perspectives of the various aspects of online shopping by carefully probing into consumers' intention toward online purchase in more depth and detail.

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Factors Shaping the Patterns of Online Shopping Behavior

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