Findings and Analysis

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Copyright: 2020
Pages: 47
Source title: Achieving Peak Sales Performance for Optimal Business Value and Sustainability
Source Author(s)/Editor(s): Carlton Brown (University of Plymouth, UK)
DOI: 10.4018/978-1-7998-1639-3.ch005

Keywords: Business and Organizational Research / Business Science Reference / Business-to-Business / Knowledge Management and Library Science

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Abstract

This chapter presents the results of the data analysis. The data was collected and processed in accordance to the problems posed at the outset of this research, which was to understand which determinants impacted on SPP. The results of both the quantitative and qualitative data are presented in this chapter. The quantitative data analysis comprises of descriptive analysis, cross-tabulation, regression analysis, and correlation analysis. SPSS, a commercially available statistical software package, was used to perform the analysis. In addition, this chapter also reports the findings of the qualitative data analysis where the key themes were noted. The findings are structured in line with the literature review: organisational determinants, personal determinants, and symbiotic determinants. The data is presented in both quantitative (numerical) and qualitative (non-numerical) formats, as per the selected research methodology.

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Findings and Analysis

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