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Framing Non-Formal Education through CSR 2.0
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Author(s): Bogdan Pătruţ (Vasile Alecsandri University of Bacău, Romania), Monica Pătruţ (Vasile Alecsandri University of Bacău, Romania)and Camelia Cmeciu (Danubius University of Galati, Romania)
Copyright: 2013
Pages: 28
Source title:
Social Media and the New Academic Environment: Pedagogical Challenges
Source Author(s)/Editor(s): Bogdan Pătruţ (Vasile Alecsandri University of Bacău, Romania), Monica Pătruţ (Vasile Alecsandri University of Bacău, Romania)and Camelia Cmeciu (Danubius University of Galati, Romania)
DOI: 10.4018/978-1-4666-2851-9.ch006
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Abstract
Schools and universities are not the only providers of knowledge any longer. Other types of organizations have become aware that a solid public-serving reason should lie beyond the firm-serving motive. “Doing well by doing good” has been the syntagm that prevails nowadays in the organizational discourse focused on corporate social responsibility (CSR) campaigns. This chapter has a twofold aim: to highlight two paradigmatic shifts (CSR 1.0 --> CSR 2.0 & formal education --> non-formal education), and to provide an analysis of the Web 2.0 practices and items and of the verbal and visual framing devices used in a CSR 2.0 campaign on non-formal financial education. Social media have provided the applications to put into practice the concept of edutainment specific to non-formal education since educators get a multifold identity, being, at the same time, generators and receivers of knowledge.
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