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From Earning Profits to Sustainability: A Critical Evaluation of CSR Initiatives in Tourism Sector
Abstract
In India the potential of tourism sector is considerable in terms of earning foreign exchange. That is why the government has initiated many programmes and schemes to attract foreign tourists. It has also given a rise to the allied industries to earn profits and diversify may it be hotel industry or aviation sector. As the means of communication are developing and the countries are becoming more open and globalised the tourism industry has got new impetus and dimensions. The spread of education and the development of internet have widened the scope of this industry. This new trend has made the tourism industry a very potential industry in many terms for a developing nation like India. But on the same hand it has posed a great threat to the natural resources also and the stakeholders involved in this sector has started responding to such initiatives through CSR measures. For measuring such initiatives no specific parameters have been defined and they are subjective to a great extent. Therefore a need arises to analyse such initiatives and their growing need for creating sustainability.
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