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Fuzzy Electronic Supply Chain System: Customer Satisfaction and Logistic Aspects

Fuzzy Electronic Supply Chain System: Customer Satisfaction and Logistic Aspects
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Author(s): Hamed Fazlollahtabar (Mazandaran University of Science and Technology, Iran), Hamed Hajmohammadi (Mazandaran University of Science and Technology, Iran), Iraj Mahdavi (Mazandaran University of Science and Technology, Iran), Nezam Mahdavi-Amiri (Sharif University of Technology, Iran) and Amir Mohajeri (Mazandaran University of Science and Technology, Iran)
Copyright: 2011
Pages: 15
Source title: Electronic Supply Network Coordination in Intelligent and Dynamic Environments: Modeling and Implementation
Source Author(s)/Editor(s): Iraj Mahdavi (Mazandaran University of Science and Technology, Iran), Shima Mohebbi (University of Tehran, Iran) and Namjae Cho (Hanyang University, Korea)
DOI: 10.4018/978-1-60566-808-6.ch008

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Abstract

A supply chain is a network of suppliers, factories, warehouses, distribution centers and retailers, through which raw materials are acquired, transformed, produced and delivered to the customer. An effective and efficient way of managing this network is called a supply chain management system. The authors’ purpose here is to design a capable electronic supply chain system in an electronic market. The authors consider a supply chain composed of supplier, plant, and customer. The aim is to optimize a real time web-based fuzzy order-delivery system for which customer satisfaction is emphasized. As such, a comprehensive web-based order-delivery system in an electronic market is proposed and optimized applying fuzzy mathematical programming.

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