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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Gender, Culture, and ICT use

Gender, Culture, and ICT use
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Author(s): B. Ratna Kumari (Andhra University, India)
Copyright: 2012
Pages: 15
Source title: Globalization, Technology Diffusion and Gender Disparity: Social Impacts of ICTs
Source Author(s)/Editor(s): Rekha Pande (University of Hyderabad, India) and Theo van der Weide (Radboud University Nijmegen, The Netherlands)
DOI: 10.4018/978-1-4666-0020-1.ch004


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The advent of the new technology was originally seen as a positive development for women’s work. India is one of the largest providers of off- shored BPO activities such as Call Centres services and others which have become emerging workspaces. To a large extent, Information and Communication Technologies (ICTs) hold great promise in the drive for development and poverty reeducation in the global south under the globalization process. It has been dubbed “the great equalizer,” and the spread of IT – enabled services are beneficial for both men and women, those who have limited skills, or a lack of resources. In spite of gender discrimination and gender bias, employees of ICT companies are facing various challenges in their day to day life such as work family interface, health status, mobility in odd hours, and decision making levels. Especially Call Centre jobs have a direct impact on people’s health, interpersonal relationships, and stress on the work environment; they may suffer from loneliness, depression, and anxiety related problems. Therefore, urgent attention should be given towards the increased rate of mental disorders, suicides, and family distortions. Initiation of family counseling centres and other coping and intervention strategies should be implemented for the empowerment of women workers in ICTs.

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