IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Geographic Information Systems and Its Applications in Marketing Literature

Geographic Information Systems and Its Applications in Marketing Literature
View Sample PDF
Author(s): Dursun Yener (Istanbul Medeniyet University, Turkey)
Copyright: 2017
Pages: 15
Source title: Handbook of Research on Geographic Information Systems Applications and Advancements
Source Author(s)/Editor(s): Sami Faiz (University of Tunis El Manar, Tunis, Tunisia)and Khaoula Mahmoudi (LTSIRS Laboratory, University of Tunis El Manar, Tunisia)
DOI: 10.4018/978-1-5225-0937-0.ch006

Purchase

View Geographic Information Systems and Its Applications in Marketing Literature on the publisher's website for pricing and purchasing information.

Abstract

Geographical Information Systems (GIS) are the systems that store location based data and analyze them. In this study, GIS is defined and its importance and functions are described. Usage of GIS in marketing area is explained in details and finally number of academic publications about GIS in general and in marketing literature for decades are analyzed through five different and some of the mostly used databases in social sciences, which are Ebsco, ProQuest, Sage, Springer and Science Direct. Since the importance and usage of GIS in marketing applications and literature increases, however its ratio in total GIS literature is not sufficient yet.

Related Content

Salwa Saidi, Anis Ghattassi, Samar Zaggouri, Ahmed Ezzine. © 2021. 19 pages.
Mehmet Sevkli, Abdullah S. Karaman, Yusuf Ziya Unal, Muheeb Babajide Kotun. © 2021. 29 pages.
Soumaya Elhosni, Sami Faiz. © 2021. 13 pages.
Symphorien Monsia, Sami Faiz. © 2021. 20 pages.
Sana Rekik. © 2021. 9 pages.
Oumayma Bounouh, Houcine Essid, Imed Riadh Farah. © 2021. 14 pages.
Mustapha Mimouni, Nabil Ben Khatra, Amjed Hadj Tayeb, Sami Faiz. © 2021. 18 pages.
Body Bottom