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Globalization and Media's Impact on Cross Cultural Communication: Managing Organizational Change
Abstract
Diversity and change are key concepts facing the world, today. In the 21st century, organizational leaders recognize the importance of diverse perspectives and adaptations to changes. Globally, cultures have many definitions and difference as nations collectively strive to communicate with one another. Organizational leaders must understand the importance of cross-cultural communications in establishing trust and respect in business relationships. Doris E. Cross is an educator and researcher on diversity issues influence on organizational cultures competitive advantage. This chapter identifies factors, such as changing demographics, tumultuous economies, and workforce dynamics and effects on individual perceptions of organizational cultures.
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