Health Communication During the COVID-19 Pandemic in Hungary

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Author(s): Zoltán Juhász (University of Szeged, Hungary)and Erzsébet Hetesi (University of Szeged, Hungary)
Copyright: 2021
Pages: 28
Source title: Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Source Author(s)/Editor(s): José Duarte Santos (Polytechnic Institute of Gaya, Portugal)and Inês Veiga Pereira (ISCAP, Polytechnic Institute of Porto, Portugal)
DOI: 10.4018/978-1-7998-7263-4.ch007

Keywords: Business Science Reference / Healthcare Administration / Marketing / Medicine & Healthcare

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Abstract

In this chapter, the authors are looking for the answer to how novel coronavirus disease (COVID-19) has influenced health communication in online platforms. The aim was to investigate with a newer qualitative research method (netnography) how the scenes of communication have been changed during the COVID-19 crisis. The content of some popular online public forums was analyzed that came up during the outbreak in Hungary. The participant opinions and attitudes regarding health communication of COVID-19 crisis management were observed. The community acceptance of two measures were investigated: necessity of wearing a mask and the mandatory evacuation of hospital beds. These topics divided the opinion of the citizens. In spite of the efficient COVID-19 outbreak management, there were very extreme and different opinions (skepticism, indignation, accusation, acceptance) in the online community about the accuracy and reliability of health communication. The results may support the future improvement of health crisis management.

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Health Communication During the COVID-19 Pandemic in Hungary

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