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Health Sustainability and Socialization Agents Roles in Organ Donation: A Malaysian Youth Case

Health Sustainability and Socialization Agents Roles in Organ Donation: A Malaysian Youth Case
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Author(s): Pushpavalli Maniam (Tunku Abdul Rahman University College, Malaysia)and Izzal Asnira Zolkepli (Universiti Sains Malaysia, Malaysia)
Copyright: 2020
Pages: 19
Source title: Innovative Management and Business Practices in Asia
Source Author(s)/Editor(s): Patricia Ordoñez de Pablos (The University of Oviedo, Spain), Xi Zhang (Tianjin University, China)and Kwok Tai Chui (The Open University of Hong Kong, Hong Kong)
DOI: 10.4018/978-1-7998-1566-2.ch010

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Abstract

This article explores how sustainable health can be encouraged through the role of socialization amongst the youth in Malaysia in the context of the decision-making process towards becoming an organ donor. This is imperative for the nation especially the policymaker and health business sector in designing strategies pertaining to health issues. The concept of the ‘duality of structure' is used as a starting point to link between health sustainability and health communication on organ donation in congregating intergenerational equity by uncovering the structural properties or conditions which either enable or constrain the future of health initiatives. Therefore, this article is aimed to focus on the values and norms commonly transferred by the socialization agents regarding the behavioral development of the potential donor. Data was gathered using self-administered questionnaires from 162 youth. The findings illustrate that the supportive influence from agents of socialization affected towards certain degree on the behavioral formation on becoming an organ donor.

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