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How Language Use “Translates” Women: A Cognitive Account of Women Imagery in Romanian Society
Abstract
The chapter focuses on how language use mirrors the way people think and act. An interdisciplinary perspective will be used in the attempt to cross-fertilize insights form critical discourse approach and cognitive linguistics that will hopefully contribute to a better understanding of how the language employed conveys stereotyped ideas and metaphors that pervade (many times unconsciously) people's way of talking. Proverbs, taken as language samples potentially revelatory of some cognitive bases of the way people have been thinking and talking about women throughout time, will be analyzed. The idea that gender is socially and discursively constructed will be thus reinforced. Implicit stereotyping, a concept borrowed from social psychology, will be employed to demonstrate that unconscious exposure to stereotyped knowledge influences people's judgements and relations with other social categories. It will be equated to what is called cognitive metaphor in cognitive linguistics and ideology in critical discourse studies.
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