How Students Choose the University: Personal and Institutional Factors

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Author(s): Tatjana Kanonire (National Research University Higher School of Economics, Russia)
Copyright: 2017
Pages: 14
Source title: World University Rankings and the Future of Higher Education
Source Author(s)/Editor(s): Kevin Downing (City University of Hong Kong, China)and Fraide A. Ganotice, Jr. (The University of Hong Kong, China)
DOI: 10.4018/978-1-5225-0819-9.ch013

Keywords: Education / Higher Education / Information Science Reference

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Abstract

The aim of this chapter is to provide a literature overview about factors that affect students' choice of university. All factors can be divided in two types – individual or personal characteristics of students and institutional factors. Individual characteristics include students' age, gender, ethnicity, family background, ability, interests and motivation. Institutional factors describe university ranking, reputation, potential outcomes and benefits for students, as well as geographical location and costs for student (tuition fee, financial aid and scholarship). The combination of students' individual characteristics determines university choice. However, the quality of teaching, reputation and ranking of university are the most influential characteristic of university.

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