How to Improve Knowledge Exchange by Using Internet Technologies: An Empirical Study in Small and Medium-Sized Enterprises

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Author(s): Simona Popa (University of Murcia, Spain)and Pedro Soto-Acosta (UMU - University of Murcia, Spain)
Copyright: 2016
Pages: 17
Source title: Product Innovation through Knowledge Management and Social Media Strategies
Source Author(s)/Editor(s): Alok Kumar Goel (CSIR Human Resource Development Centre, India)and Puja Singhal (Amity University, India)
DOI: 10.4018/978-1-4666-9607-5.ch007

Keywords: Business Science Reference / Marketing / Media & Communications / Social Networking

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Abstract

This paper seeks to extend previous studies on the use of Internet technologies and knowledge management by analyzing factors affecting Web knowledge exchange in small and medium-sized enterprises (SMEs). More specifically, by drawing on the technology-organization-environment framework, a model to examine how distinct contextual factors influence Web knowledge exchange in SMEs is developed. The hypotheses are tested by using structural equation modelling on a large sample of Spanish SMEs from different industries. Results suggest that IT expertise and commitment-based human resource practices positively affect Web knowledge exchange, with the latter being the strongest factor in our proposed model. In contrast, a negative relationship is found between competition and Web knowledge exchange.

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How to Improve Knowledge Exchange by Using Internet Technologies: An Empirical Study in Small and Medium-Sized Enterprises

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