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Impact of Digital Marketing on ICDL 2016 Event Promotion: A Success Story
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Author(s): Reeta Sharma (TERI, India), P. K. Bhattacharya (TERI, India), Shantanu Ganguly (TERI, India)and Arun Kumar (TERI, India)
Copyright: 2020
Pages: 15
Source title:
Handbook of Research on Emerging Trends and Technologies in Library and Information Science
Source Author(s)/Editor(s): Anna Kaushik (University of Kota, India), Ashok Kumar (Maharishi Markandeshwar University (Deemed), India)and Payel Biswas (Institute of Urban Transport, India)
DOI: 10.4018/978-1-5225-9825-1.ch016
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Abstract
Today's world is technology-driven. Technology has penetrated almost every sphere of human life. Digital marking is one of the technologies that have attracted people from different age groups all over the world with their advanced nature of applications and uses. One of the foremost reasons why patrons like to use this technology is because these are not only user-friendly in nature and innovativeness but also carry the knowledge economies. Marketing and branding through digital media channels are very decent ventures that have steadily increased in value and are thereby considered safe and secure investments. In this chapter, the authors discuss a case study of ICDL 2016 conference where social media and other technology is widely used to market this event and catch prospective users.
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