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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Impact of E-Commerce on Agricultural Business Success

Impact of E-Commerce on Agricultural Business Success
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Author(s): Carla Sofia Vicente Negrão (University of Coimbra, Portugal)
Copyright: 2021
Pages: 25
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch074


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In an increasingly digital and competitive environment, it is important to understand the agricultural business' success in a digital economy. E-commerce appears as a potential strategic tool. The purpose of this chapter is to analyze the impact of e-commerce on agricultural business success in Portugal. Through a quantitative approach, data were collected by survey and a sample of 372 agricultural enterprises is obtained. The empirical results suggest a negative and significant impact of e-commerce on productivity. However, there is a simultaneous relationship between the e-commerce adoption and performance, both individually and globally. This study contributes to the addition of theory on e-commerce adoption, the impact of e-commerce on performance, and other determinants of the agricultural business' success.

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