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Impact of Social Media on Information Professionals: Prospects and Challenges

Impact of Social Media on Information Professionals: Prospects and Challenges
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Author(s): Priti Jain (University of Botswana, Botswana)
Copyright: 2015
Pages: 19
Source title: Social Media Strategies for Dynamic Library Service Development
Source Author(s)/Editor(s): Adeyinka Tella (University of Ilorin, Nigeria)
DOI: 10.4018/978-1-4666-7415-8.ch016

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Abstract

Social Media has opened new platforms for information professionals. It has provided diversified channels of information generation, dissemination, and collaboration. Increased user expectations place pressure on information professionals to acknowledge this trend and consider adopting these new channels of service provision. The main objective of the chapter is to discuss the impact of Social Media on information professionals. The specific objectives are to determine the new prospects and opportunities from the emergence of Social Media, identify the major challenges associated with it, reveal the emerging roles of 21st century information professional, and to establish new skills and competencies for the information professionals. Finally, the chapter puts forward recommendations on how Social Media can be utilized to its optimal potential in order to deliver enhanced library services to user community. The chapter is based on an in-depth review of literature and the author's own points of view.

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