Imperfect Bipartisanship and Spanish Pluralism: The Keys to Success of Podemos on Twitter

View Sample PDF

Author(s): Marta Pérez Escolar (Catholic University of Murcia, Spain)
Copyright: 2019
Pages: 24
Source title: Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-7669-3.ch070

Keywords: Civic Engagement / Information Science Reference / Political Science / Social Sciences & Humanities

Purchase

View Imperfect Bipartisanship and Spanish Pluralism: The Keys to Success of Podemos on Twitter on the publisher's website for pricing and purchasing information.

Abstract

The objective of this research is to find if the success of Podemos in the 2014 European Parliament Elections and its activity on Twitter agrees with the theoretical perspectives that Dahlgren (2011) and De Ugarte (2007) developed or if there is a new civic participation paradigm that determines the success of the current political communication strategies. In order to verify this proposal, this study not only has applied Dahlgren and De Ugarte's theories, but it has also developed a tweets sampling methodology that permits collection and analysis of information from Podemos' tweets from the 25th March 2014 to the 24th May 2014. The main conclusion of this research is that there is not a ‘new civic participation model', but there are some emerging social and collective trends that De Ugarte and Dahlgren did not consider in their approaches, but that offer a context for the development of a new concept of “politics”.

The IRMA Community

Research IRM

Imperfect Bipartisanship and Spanish Pluralism: The Keys to Success of Podemos on Twitter

Purchase

Abstract

Related Content

IRMA Sponsors