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Improving Bikesharing Service Quality: A Case Study for BIXI Montreal

Improving Bikesharing Service Quality: A Case Study for BIXI Montreal
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Author(s): Lakshmi Suvarchla Yalavarthi (Concordia University, Canada)
Copyright: 2020
Pages: 17
Source title: Handbook of Research on Interdisciplinary Approaches to Decision Making for Sustainable Supply Chains
Source Author(s)/Editor(s): Anjali Awasthi (Concordia University, Canada)and Katarzyna Grzybowska (Poznan University of Technology, Poland)
DOI: 10.4018/978-1-5225-9570-0.ch016

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Abstract

Bike sharing is a typically structured non-motorized transportation service that provides users point-to-point transportation. The services are flexible to users as they do not have to wait in a line to pick up a bicycle from any bike sharing system and can return it to any other location of the bike sharing system. This chapter mainly focuses on why it is important to use bike sharing transportation rather than any other mode of transportation. In this chapter, the authors address the customer satisfaction level and focus on the service quality of the bike sharing system BIXI in Montreal. A questionnaire survey is conducted with the users of BIXI. A total of 580 responses are collected. Descriptive statistics, complaint analysis, and data analysis are done to identify areas of improvement.

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