Indian Medical Tourism Industry Basics and Its Competitive Positioning: Case Study

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Author(s): Nadeem Ahmed Bashir (Department of Management, King Saud University, Saudi Arabia), Premkumar Balaraman (MBA Department, Veltech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India)and Aroop Mukherjee (Department of Aviation and Management, Prince Sultan University, Saudi Arabia)
Copyright: 2021
Pages: 31
Source title: Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities
Source Author(s)/Editor(s): Manjeet Singh (Central University of Jammu, India)and Subbaraman Kumaran (Alliance University, Bangalore, India)
DOI: 10.4018/978-1-7998-3427-4.ch003

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Hospitality, Travel, and Tourism Management

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Abstract

Medical tourism (MT) may be described as a journey outside the country of residence to receive medical assistance. It must be taken into account that specialized healthcare involves the participation of specialists in the field of medicine such as surgeons, who differentiate medical tourism from wellness and spa tourism. There can be two main forms of medical tourism: surgical and therapeutic. The chapter mainly aims to understand the fundamentals of medical tourism in perspective to focused on its definition, categories, growing trends, drivers, challenges, and quality standards. The specific case of the Indian medical tourism industry and its competitive position is also being discussed in this chapter.

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