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Innovations in Technology for Educational Marketing: Stakeholder Perceptions and Implications for Examinations System in Rwanda
Abstract
This chapter highlights the importance of educational marketing through modern innovative technologies. It explores how teachers who mark Rwandan primary and secondary examinations perceive the Rwanda National Examinations Council and what the implications are for the effective management of the examinations system. The chapter highlights the Rwandan context in which before the 1994 genocide, the education system was characterized by nepotism, corruption, discrimination and victimization based on ethnicity, regionalism, and gender. Thus, after 1994, the task of the education system was to reverse the imbalance in favor of equity, transparency, accountability and responsiveness in public service. In terms of national examinations, this demanded, among other things, a vigorous marketing strategy through innovation and technology. In spite of the relative success, however, the chapter acknowledges challenges associated with post-conflict educational reconstruction focusing mainly on human resource capacity development and management, and highlights some lessons learned as Rwanda looks forward to the future.
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