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Innovative Marketing Strategies for Wireless Broadband Services in the Sri Lankan Context

Innovative Marketing Strategies for Wireless Broadband Services in the Sri Lankan Context
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Author(s): Dilupa Ranatunga (University of Colombo, Sri Lanka), Rasika Withanage (University of Wales, UK) and Dinesh Arunatileka (Freelance, Sri Lanka)
Copyright: 2009
Pages: 11
Source title: Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives
Source Author(s)/Editor(s): Bhuvan Unhelkar (University of Western Sydney, Australia)
DOI: 10.4018/978-1-60566-156-8.ch013

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Abstract

This chapter describes marketing strategies in concept for wireless broadband services in the Sri Lankan market. It also emphasizes different technologies offering fixed and mobile broadband services. Wi-Fi services which are mentioned here has been on offer for few years but actual marketing of such services are not actively done in Sri Lanka. Various marketing strategies that could be used to market this technology are also analyzed to gain an insight to all readers. In addition, a grid is provided to help readers to choose between different available technologies.

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