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Integrating Content Authentication Support in Media Services

Integrating Content Authentication Support in Media Services
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Author(s): Anastasia N. Katsaounidou (Aristotle University of Thessaloniki, Greece)and Charalampos A. Dimoulas (Aristotle University of Thessaloniki, Greece)
Copyright: 2019
Pages: 14
Source title: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7766-9.ch031

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Abstract

The chapter investigates content authentication strategies and their use in media practice. Remarkable research progress has been conducted on media veracity methods and algorithms, however without providing that much straightforward tools to users involved in real-world applications. Hence, there is an urgent need for further support content verification by exploiting all the available methods in properly integrated online environments, forming a media authentication network. On-demand training (and feedback) on these technologies is considered of major importance, enabling users to collaborate with media and forgery experts towards adoption, refinement, and widespread dissemination of best practices. Better comprehension of the involved tools and algorithms would propel their broad exploitation in practice, gaining valuable feedback for further improvements. Thus, a continuously updated online repository, containing documented examples, learning resources, and media veracity tools could be adaptively accommodated, better supporting various users and applications needs.

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