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International Diversity Management: Examples from the USA, South Africa, and Norway

International Diversity Management: Examples from the USA, South Africa, and Norway
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Author(s): Joana Vassilopoulou (University of Sussex, UK), Jose Pascal Da Rocha (Columbia University, South Africa), Cathrine Seierstad (Brunel University, UK), Kurt April (University of Cape Town, South Africa)and Mustafa Ozbilgin (Brunel University, UK)
Copyright: 2013
Pages: 15
Source title: Cultural and Technological Influences on Global Business
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke, LLC, USA), Ekaterina Turkina (HEC Montreal, Canada)and Nigel Williams (Bournemouth University, UK)
DOI: 10.4018/978-1-4666-3966-9.ch002

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Abstract

This chapter develops earlier work in the field by Ozbilgin and Tatli (2008) and uses examples of three countries–the USA, South Africa, and Norway–to illustrate the complexity of managing diversity across national borders. Key challenges of international diversity management are highlighted. These three cases have been selected using a theoretically driven, maximum variation approach. The concept of diversity management initially evolved and was developed in the USA. In contrast, South Africa is of interest due to its specific Apartheid past and its post-Apartheid challenges related to diversity management. Lastly, Norway is ranked among the best and most equal countries in the world. By exploring these different examples, we question the assumption that there can be a one best way to manage diversity in an international context.

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