IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance

Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance
View Sample PDF
Author(s): Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico & Boston University, USA)and Ananya Rajagopal (HSBC Corporate Office, Mexico)
Copyright: 2017
Pages: 15
Source title: Business Analytics and Cyber Security Management in Organizations
Source Author(s)/Editor(s): Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico & Boston University, USA)and Ramesh Behl (International Management Institute Bhubaneswar, India)
DOI: 10.4018/978-1-5225-0902-8.ch011

Purchase


Abstract

This chapter attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables associated with customer value, and to identify potential research areas. The chapter argues through a set of linear equations that maximizing customer value which is interdependent factor for technology adoption and profit optimization in the banks need to be backed with appropriate economic parameters for attaining competitive efficiency and optimizing profit. The framework of the construct is laid on the theory of competitive advantage and customer lifetime value, so as to maximize the potential of the organization and all its subsystems to create and sustain satisfied customers. The theoretical impetus from new technologies in banking services such as mobile banking in the North American region and discusses the technology led marketing process towards optimizing profit have been discussed in this chapter. The discussion in the paper also analyzes the main criteria for successful internet-banking strategy and brings out benefits of e-banking from the point of view of banks, their technology and customer values and tentatively concludes that there is increasing returns to scale in the bank services in relation to the banking products, new technology and customer value.

Related Content

Chaymaâ Boutahiri, Ayoub Nouaiti, Aziz Bouazi, Abdallah Marhraoui Hsaini. © 2024. 14 pages.
Imane Cheikh, Khaoula Oulidi Omali, Mohammed Nabil Kabbaj, Mohammed Benbrahim. © 2024. 30 pages.
Tahiri Omar, Herrou Brahim, Sekkat Souhail, Khadiri Hassan. © 2024. 19 pages.
Sekkat Souhail, Ibtissam El Hassani, Anass Cherrafi. © 2024. 14 pages.
Meryeme Bououchma, Brahim Herrou. © 2024. 14 pages.
Touria Jdid, Idriss Chana, Aziz Bouazi, Mohammed Nabil Kabbaj, Mohammed Benbrahim. © 2024. 16 pages.
Houda Bentarki, Abdelkader Makhoute, Tőkési Karoly. © 2024. 10 pages.
Body Bottom