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Intuition in Decision-Making on the Example of a Non-Profit Organization
Abstract
The purpose of this chapter is to identify the level of intuitive potential and the extent of its use in decision-making processes in non-profit organizations, and to identify what factors determine the use of intuition in practice. To this end, a non-profit organization called “I Have a Dream” Foundation is analysed using the case study method. This chapter consists of five main parts. Firstly, the concept of intuition is defined and its importance in management and decision-making in particular is identified. Then, the issue of management of non-profit organizations and the emerging professionalization trends in this area are discussed. At the same time, the author seeks to answer the question of whether it is an opportunity or a threat. Further, the research subject, “I Have a Dream” Foundation, and the research sample are characterized. The final part of the chapter presents cognitive results of the study.
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