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Key Disruptions in the Global and TV Industry

Key Disruptions in the Global and TV Industry
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Copyright: 2015
Pages: 23
Source title: Developing Strategic Business Models and Competitive Advantage in the Digital Sector
Source Author(s)/Editor(s): Nabyla Daidj (Telecom Business School, France)
DOI: 10.4018/978-1-4666-6513-2.ch009

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Abstract

This chapter explains how the movie industry has to face new challenges closely related to globalization, technology innovation (digitization), industrial convergence, and new consumer demand since the end of the 1990s. Market has evolved towards an oligopolistic structure, and technology changes are affecting both content production and distribution. Consequently, this sector has been confronted by major changes in its sources of revenues. Traditional media groups have to adapt their services to changing consumer expectations for more on-demand content and face new competitors. New operators offer Over-The-Top (OTT) services, which increase regularly. This chapter looks at causes of change and the impact on value chains and illustrates the increasing role of the Internet in the distribution of audiovisual content (for both IPTV and OTT audiovisual services).

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