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Knowledge Management in Times of Pandemic: Insights From Humor on Social Media

Knowledge Management in Times of Pandemic: Insights From Humor on Social Media
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Author(s): Lubna Akhlaq Khan (National University of Modern Languages, Islamabad, Pakistan)
Copyright: 2021
Pages: 36
Source title: Impact of Infodemic on Organizational Performance
Source Author(s)/Editor(s): Muhammad Waseem Bari (Government College University, Faisalabad, Pakistan)and Emilia Alaverdov (Georgian Technical University, Georgia)
DOI: 10.4018/978-1-7998-7164-4.ch008

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Abstract

This research began with an assumption that what matters to people gets a verbal stamp. Here, the focus is on the social media jokes about online classes, analysed through linguo-cultural approach by Petrova. The analysis revealed that the teachers are facing problems and students are taking advantage of their teachers' technical illiteracy. The highest dense category consists of jokes about students' non-seriousness toward their online lectures. There are serious discipline issues and distractions. Students have devised new excuses to avoid online classes and assigned home-based activities. Some posts even depicted poor prospects for these ill-trained students. Online classes have been depicted as a useless activity. This hierarchical arrangement of the semantic densities revealed the concerns of the current social-media users in Pakistan. Policymakers and content creators should come up with sagacious measures to make the best of these virtual classrooms and address the genuine concerns of all the stakeholders.

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